Graphic space design. These are the signs and signs that people use to navigate in the urban environment, in shopping and business centers. All kinds of signs on doors, road signs, signs indicating product groups in stores, subway schemes – all this is the work of graphic designers. The main thing in this area is to make sure that the sign is readable in a second, and the scheme was the most convenient for perception of information.
Corporate style and branding. Every company wants to have its own style, by which it will be recognized by customers and clients. Every manufacturer wants to attract maximum attention to its product and sell it. One way to achieve the desired result – to pack the product in a stylish and informative packaging. This deals with the graphic designer. He develops the sign and logo of the company, recommends certain fonts and corporate colors, recognizable graphic elements, and then forms a set of attributes of corporate identity, makes presentation kits and develops printed products for advertising and marketing. He necessarily draws up a manual on the use of created style for all those who will work on promoting the firm, its products or services.
Font design is a special field of graphic design. In this field designer creates easy-to-read text fonts, which are long-lasting and the least dependent on fashion, yet each font has its own character. Designing a font requires the creator to follow a myriad of rules. In spite of this designers manage to create something new in this area. In addition, the designers of the font come up with various decorative fonts, the fashions for which are changing rapidly.
Advertising design. Advertisers are involved in developing effective seller-buyer communications; to do this, they research the market, the target audience, and produce a series of advertising concepts. To implement these ideas, they turn to a graphic designer who visualizes their advertising ideas. And sometimes it is visualization in advertising plays a leading role.
Designing books, magazines and newspapers. In publishing a glossy magazine designer develops a layout grid and style each heading depending on its nature, draws graphic elements, ensures proper formatting of text and framing images, working on the cover. In book publishing, he also works on the style of publications, taking into account the requirements of state standards, and fashion trends in book design.
Design for the Internet. Graphic designers participate in the creation of Internet sites, develop banners, making the virtual environment as user-friendly as possible and at the same time aesthetically pleasing. At the same time, a graphic designer does not necessarily have to know how to make the layout of websites, except for those cases when he specializes specifically in web development. In any case, he must know the rules for creating a virtual graphic space.