Photographer Retoucher course is a training and retraining course for photographers to work in photo agencies, advertising or freelance. Training on this course gives the highest level of technical skills in photography, taking into account the latest technology and corresponds to modern visual and conceptual trends.

YOU WILL LEARN:

  • Create advertising and professional images
  • generate unique ideas
  • work with visual images
  • work with a client’s brief

LESSON OBJECTIVES

We prepare specialists – commercially demanded photographers, able to work successfully in today’s market. Training gives an opportunity to acquire all necessary skills: skilful use of camera and light, conceptual thinking and vision, mastering of modern visual language, work in pairs and team, creation of portfolio, advertising images, work with brief and client, work on integrated advertising campaigns.

WHO WE WANT.

Beginners and working photographers who want to raise their level to a highly professional skill.

WHAT YOU WILL STUDY

  • Introduction to the profession
  • Types of professional photography
  • Differences in thinking strategies in professional and non-professional photography
  • Advertising Photography
  • Types of advertising photography
  • Art & Art Photography
  • Reportage Photography
  • Genre photography
  • Multimedia
  • Mastering
  • Photographic theory
  • Light Engineering
  • Optics
  • Photographic Materials
  • Exponometry
  • Color science
  • Photographic information carriers
  • Types of information on storage media
  • Photographic films. Types. Fields of application
  • Basics of sensitometry. Sensitivity, photographic latitude, contrast ratio, resolving power.
  • Negative and reversible photographic materials. Features and applications.
  • Laboratory processing. Image correction possibilities during chemical processing
  • Digital storage media. CCD matrix. Memory modules.
  • Dynamic range, interpolation, color depth
  • Photocomposition
  • The notion of composition.
  • Basic principles of image analysis
  • Linear and pictorial style of image, closed and open composition
  • Composition techniques in photography and other arts – similarities and differences
  • Contrast, rhythm, balance and tension in the frame
  • Notion of tonality
  • Genres of shooting and difference of compositional problems
  • Typical composition techniques in various shooting genres.
  • Working on a series of photos – the principle of building a series
  • Problems of becoming an author’s shooting style
  • History of Photography
  • Trends of Contemporary Art
  • Theory and Psychology of Perception
  • Psychology of interaction
  • Aspects of professional work and teamwork
  • Copyright and legal rights of a photographer. Legal Aspects of Professional Practice
  • Basics of makeup
  • Interaction with Mass Media
  • Digital Imaging
  • Theory of Advertising