Developed observation forms taste and a foundation for creative thinking. It helps you find accurate solutions for any project faster and easier.

Course Program – 2 weeks

Insight: why a designer needs it
You will learn what insight is, why everybody talks about it and how it affects the professional development of a designer.

  • Discernment as one of the most important skills of a designer
  • Approaches to training insight
  • Beauty, norms, trends and taste
  • Hype and timeless design
  • Composition, color, typography

Learn the basic principles of composition, use of color, and typography. Learn to analyze visual solutions.

  • Concept and types of composition. Balance, weight of objects. Rule of thirds.
  • Circle of colors and color models. Psychology of color.
  • Basic concepts of typography. Peculiarities of work with Latin references
  • Practice of Orientation

Learn techniques that help you navigate in the visual world. You will figure out how to practice your perception, both online and offline.

  • Strategies for Visual Awareness Training
  • Going to a museum: how and what to look at
  • Online museum collections. Significant museums and galleries on Instagram
  • Smart feed on social networks: who to subscribe to
  • Creating a library of references: the experience of experts in different design trends

The experts will share their experience in creating a library of references and tell what platforms they use.

  • Commercial Illustration
  • Product Design
  • Interior Design
  • Game industry
  • Motion Design
  • Bottom line work. Library of references

By the end of the course you will be able to build up your own library of references and use it in your projects.