LUXURY-404

A monologue about luxury

LUXURY-404

These days we talk a lot about money: our jobs are valuated on how much we can earn, we have ratings for our countries based on economical benchmarks more than anything else, we can look at our bank account on our mobile and check our credit score whenever we like it. We talk a lot about quantity of money though, much less (or never?) about the quality of it. Not all the money we earn and not all the money we spend is the same: don’t you feel different when you spend your savings on booking your next vacation or on your car insurance for example? Don’t you feel different when you earn money out of something you made yourself or when you get the same amount on some kind of financial investment? That happens because the quality of money we earn and spend does definitely make a difference in our lives.

Why am I talking about this? Because choosing quality over quantity is one of the reasons why I decided to became a freelance, and eventually to do this specific job (but we’ll talk about this later): I was ready to give away my contract and my sure income in order to get more time, and most of all the availability of my agenda for myself. It isn’t something that is good for everyone (nothing wrong in having a 9am-5pm job AT ALL), but it’s definitely good for the person I am. That was “quality” to me. Don’t take me wrong, it hasn’t been a piece of cake and I’ve definitely learned how to deal with (very) tight budgets, but that’s maybe why I’ve also understood what does money (exceeding the “surviving amount” due for paying your bills of course) really can buy and what it will never can.

Bare with me and let me go a tiny bit further… looking for a definition of “luxury” I’ve found these ones:

  • a condition or situation of great comfort, elegance, ease and wealth
  • something that is helpful or welcome and that is not usually or always available
  • something that is expensive and not necessary

Just one out of three has to do with money and honestly, considering the topic, I think this is pretty interesting by itself.

Thanks to the super wide offer available, e-shopping, global market and so on, now you don’t necessarily need to spend a huge amount of money in order to live in a cosy home, wear with taste or take care of your body anymore. You don’t need much to have a coffee in a well designed bistro and read your favourite magazine not looking at your phone every 5 minutes. After all, you don’t need a huge amount of money to jump on a plane with some last minute offer and see the most incredible artworks in the most beautiful cities either. What you need the most is time: time to find things that are right for you, time to get wherever you want to go and time to get lost in those places, time to plan a nice evening for you and your loved ones, to write a message in more than 140 characters, to read a book, to enjoy something time consuming but soul nourishing. Also, you need courage to do the things you want and not the ones people think you should do, to spend on what you feel it’s worthy (and it doesn’t matter if it doesn’t make sense to anyone else), courage to choose quality over quantity, love over fear (especially when you’re the one to be loved) and courage to fight for making things happen.

Now, this is also why I’m doing this specific job, this specific way: I love to travel, I love to be surprised by places I haven’t chosen, to learn about and from different cultures, to have the chance to meet people that joins their heritage creating a new one together. I wanted to choose what I love, even if it was unsure. This was my “luxury”: it wasn’t “necessary”, it was risky and expensive (again, it definitely has been a piece of cake). But it was so worthy. And that’s also why I’m going to make few changes into the website in the next weeks: of course I keep on working on private portraiture, nothing changes, but I’d also love Bianco to be a virtual space inspiring a different lifestyle, based on the idea of seeking and sharing beauty, choosing quality over quantity, living mindfully and gracefully. It won’t be just about photography for photography’s sake, it will be about what private photography is actually about: celebrating what makes our life beautiful.  Because luxury is not about money, it’s about experiences.

  • Katie Mitchell December 9, 2015 at 2:16 am

    I love this post Anna. Beautifully written. I look forward to seeing more on this topic. Much love xo

    • Anna Ambrosi December 9, 2015 at 9:37 am

      Thank you Katie, it means a lot to me reading this from you indeed!

  • michel Pinto January 24, 2016 at 7:11 pm

    So beautiful and just as inspiring as your work